Case Study 02 · MVP Index

Making an AI product easier to build, correct, and operate.

The opportunity wasn't simply to improve the model. It was to improve the system around it.

RoleSenior Technical Product Manager
ScopeProduct + Engineering + Data Science + QA + Operations
Outcome~90% faster model creation · ~95% accuracy
Challenge

The model was only part of the product.

MVP Index used AI-based logo and image detection to measure sponsorship exposure. Model creation and correction depended on data labeling, quality controls, supporting tooling, and coordination across technical and operational teams.

The bottleneck wasn't isolated to model behavior. It lived in the workflow connecting people, data, tooling, evaluation, and correction.

Approach

Redesign the workflow around the AI.

I translated customer, operational, and technical problems into product requirements, prioritized roadmaps, backlogs, dependencies, milestones, and measurable outcomes.

Working with Engineering, Data Science, QA, and Operations, we redesigned data-labeling and model-correction workflows, strengthened quality controls and supporting tooling, and established evaluation practices, human-in-the-loop workflows, documentation standards, guardrails, and reusable processes.

Label
Build
Evaluate
Correct
Learn
Outcome

Faster creation. Better performance. More repeatable improvement.

~90%reduction in model creation time
~95%model accuracy achieved
AI + Dataproduct and workflow delivery

Model performance improved from roughly 50–60% accuracy to approximately 95%, while the surrounding evaluation and operating practices made correction and iteration more repeatable.

AI/data product deliveryTechnical translationHuman-in-the-loop designWorkflow improvementCross-functional execution
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